Google and Facebook Advertising is More than Opening Your Wallet
There is no doubt that Google and Facebook Ads have a place in the marketing arsenal for most insurance agencies. Done right, the ROI for both can be impressive.
Done wrong online advertising can be an expensive waste of money.
A few common mistakes that are easily avoided include:
- Bidding on highly competitive keywords that attract low commission sales.
- Using the insurance agency website home page or other 'regular' page as a landing page.
- Launching a campaign without an inventory of positive online reviews.
- Not matching ad copy with the landing page offer.
Let us help you put a successful Google or Facebook Ad campaign together for your agency. Talk to us.