Insurance Agency Website and Digital Marketing Blog

Someone in your insurance agency has to be responsible for getting and keeping clients. But who, and how should your insurance agency go about putting together a great marketing plan? If you have these questions, we have a blog post just for you.

Consumers, more than ever before, want to use multiple channels when they communicate with businesses, including your insurance agency. Keeping up with conversations that can jump from webchat to text, maybe with a stop at Facebook Messenger, can be a daunting ask for any insurance agency. But there is a solution.

Claiming and updating your insurance agency's Google Business Profile is table stakes for search visibility and lead generation. But sometimes, based on your agency's appetite for leads and your local competition, you may need to add a little more. Read on for five ideas that will move the needle in your competitive favor.

There are a lot of moving parts to an Google Ad campaign - keyword research, bid adjustments, writing ad copy, doing A/B testing... it's easy to overlook arguably the simplest component to a campaign - the landing page. Facebook ads run on user attributes rather than keywords but the same thing applies - it's easy to overlook the landing page. But a good landing page is one of the two or three most essential elements when it comes to maximizing advertising ROI.

There are a number of facets to a video marketing strategy including SEO, YouTube optimization and using video testimonials to boost the performance of digital ads. But the easiest place to start with video marketing for most insurance agencies is with video proposals and renewal reviews.