Google and Facebook Ads for Insurance Agents
Nobody wants to show up at a gun fight armed with only a knife. Google, Facebook and other digital ads can be very effective generating insurance leads with great ROI. They can also be a black hole that consumes your ad budget. Some things to watch out for:
- Keyword and product competition from insurance agencies and companies with huge budgets.
- Setting the right geographic parameters.
- Aligning your ad copy with your landing page, call to action and ability to fulfill lead opportunities.
- Over-bidding on products with low margin.
Let us help you design an ad campaign that fits your objectives and generates results. Let's talk!