SEO for Insurance Agents
SEO is one of those terms that almost doesn't mean anything anymore without context. The fact is, there are several different kinds of SEO:
Does your insurance agency need all those? Maybe. Perhaps you have addressed one component to your satisfaction and are seeing results. Maybe not.
Technical SEO
Any insurance agency with a website needs technical SEO so Google knows where to look and what parts of your website are relevant to a search query. The Google algorithm changes all the time so technical SEO isn't a one and done endeavor. Confluency websites come with ongoing technical SEO but we can bring any insurance agency website up to speed.
Local SEO
Most independent insurance agencies are local businesses, with 90% or more of their clients living or working in your immediate marketing area. Local search visibility depends on eight separate factors, only one of which is your insurance agency website. We can help with all of those, get your agency to show up in search results more often, and capture more leads. Confluency's Concierge package is a great way to get everything taken care of in one place.
Traditional (Organic) SEO
This is the one that most often comes to mind when search engine optimization is mentioned in casual conversation. There are several factors that influence where your insurance agency's web pages might show up in search results; two of the primary ones, aside from technical SEO, are content and backlinks from third party websites. Moving the needle and showing up more often in organic search results can take a little time but it can be well worth the effort.
Video SEO (YouTube is the second largest search engine on the internet)
...and 28% of Google search results include video; many people skip Google altogether and go straight to YouTube to get the answers they seek. Video marketing is a tactic that has been employed by 93% of marketers and your insurance agency can benefit from the increased visibility and engagement that comes with video. (Hint: Even though a majority of professional marketers are leveraging video for SEO and marketing in general, your local competition is not.).
What kind of SEO do you need? It depends on your goals, your insurance agency's geographic target area, your target audience, the products and services you want to highlight and...the competition you face for search visibility and performance. This last will vary significantly from insurance agency to insurance agency and from SEO campaign to SEO campaign.
That's why we recommend a consultation, so we can learn your goals and perform an analysis of your competition and collateral before putting a proposal for your review