Insurance Agents Websites
Technology and consumer expectations have changed dramatically over the two decades Confluency Solutions has been helping insurance agents with websites that anticipate and maintain pace with those changes.
Today, consumers and clients get to your website in a variety of ways...
- Google search, of course, is still a path
- Local search results, part of Google search, wasn't really a thing in 2004 but it's huge today
- Visits come from online directories, including insurance company locators
- Some consumers will hop over from Facebook or LinkedIn
- Some people will click links in texts or emails
- Others will learn about you offline and Google your name
Once you get someone on your website the job of an insurance agency website is a little different depending on the nature of the visitor. But broadly speaking, you want to capture someone's interest, keep them on your site, make it easy to find what they came for, and when it matters, move visitors further down the sales funnel.
This is the key difference between an art vs. design approach to website design and updates.
Take a look at some designs!
Art may look appealing but a website built around purely aesthetic appeal probably won't deliver on the expectations for a website in 2024. Design, on the other hand, is purpose built. Design can and should look aesthetically pleasing, but that aesthetic should be in support of fulfilling the job requirements of a website.
Today, up to 65% of Google searches are 'zero click', meaning the user never clicks to a website from search. That doesn't mean that your insurance agency website won't be visited, it just means that those visits take place in a different sequence in the customer journey.
That's why Confluency Solutions' Gold Website solution for independent insurance agents includes a number of tools to help you manage your agency's (and your agency's website) place in the digital landscape where consumers might encounter your insurance offerings.
What you get, starting at $150 a month...
- A continuously updated website designed by professionals who know insurance *and* marketing
- Up and running within weeks, and when called for, within days
- Ongoing support for updates, changes between carrier representation, employees coming and going, new insurance programs, and more, happen.
- Your website doesn't live in a vacuum, it exits in a digital ecosystem, that needs to be coordinated and managed that's why every Gold Website includes tools to help you manage:
- Visibility and accuracy in online directories
- Getting and responding to reviews online
- Monthly Facebook posts
- A starter digital management toolkit to help you manage your insurance agency's 'digital shadow and footprint' off your website