Insurance Agency Website and Digital Marketing Blog

More and more insurance agencies are learning how to put artificial intelligence - AI - to work and save time while getting more done. It's hard to know what kind of future AI will lead us to but AI in the right here and right now can be like hiring that extra employee you need but can't find or afford.

In the last few weeks I have had conversations with friends or family about their insurance. Their biggest anxiety? Not knowing what to expect next and when.

Facetime is hard to come by... unless you are using video. Video email, video testimonials and more are simple to incorporate into your everyday insurance agency processes. And the bottom line impact can be dramatic.

Checklists. Pilots use them. Surgeons use them. NASA uses them. Your insurance agency should use them too.

We don't often think of video when we think of search engine optimization. But video is a powerful way to get your insurance agency found in search results and it's a tactic that few, if any, of your local competitors have figured out.