Insurance Agency Website and Digital Marketing Blog

Even if the same person in your insurance agency is responsible for both marketing and sales, it's important to think about them separately. If marketing and sales responsibilities are split between two or more employees, coordination is the key to making marketing aid sales.

The platforms your agency uses for digital marketing are the critical first decision to implementing successful marketing and getting the most from your website and social media activities.

Increasing visibility to local audiences is a key for generating growth an insurance agency. After all, the people who are most likely to use your services are going to be local to you, so you want to make it as easy as possible for them to find you. But, if you're like many smaller and mid-sized agencies, you're probably wondering what exactly can be done to become more visible to this vital local market.

PPC can produce quick results and validate content your insurance agency is using for SEO. Setting up the right campaign and monitoring impressions and CTRs is the key.

The key to marketing success when it comes to social media for an insurance agency is consistency and value. We all need to sell insurance to stay in business, but social platforms like Facebook require a different kind of communication than boldface offers to quote.