Insurance Agency Website and Digital Marketing Blog

Stories create an emotional connection to any business, they illustrate your value proposition and make it tangible. So before you try to sell insurance, why not try to sell your story. Everyone has one.

5 steps to tell if that preferred marketing program is really a benefit for your insurance agency.

When the yellow page, TV station or local newspaper comes to you with a digital marketing campaign, ask yourself some questions before signing up.

We blogged a while ago about promotional opportunities missed when we don't leverage all the communication channels available to us for getting the word out about our agency brand. All too often the same thing happens when we decide to take advantage of that new commercial insurance program one of our carriers just rolled out. All that enhanced and specialized coverage for a business class like tree trimmers, accountants, contractors, day care providers or municipalities doesn't help your insurance agency bottom line until you get and convert leads.

There are many, many opportunities each year to promote your insurance agency, build your brand message and increase brand awareness. What are some of those opportunities?