Insurance Agency Website and Digital Marketing Blog

Is your insurance agency Millennial Ready? The Millennial generation now includes many consuming adults in their 20s and 30s, they are the first digital generation, they don't value the same things their parents did, and they shop differently than other generations. If you want your insurance agency to be where the clients of the present and future are then it might pay to review some of your current marketing and business practices in light of what Millennials value and want.

A family member works for a large company that recently launched a new website. It looks impressive. Responsive design, motion graphics, video...it's all there. But it's destined to be a failure.

Showing up in search results is wonderful, getting leads is better. We all tend to get locked into that old page one of search results... does our insurance agency website show up there? Suppose you accomplish that. Then what? If that's the end of it, very little has been accomplished. If that page one search result appearances leads to a phone call or a form submission, then you have something.

The search optimization conversation has been about keywords, meta tags and backlinks for so long now that we tend to overlook the free, inexpensive and simple things we can do to get more website visibility, traffic and leads. Here are the top seven.

About a year ago I started randomly asking insurance agents about their new client onboarding communications, the kind of contacts they made with new clients post sale. The most common answer I got went something like this: they get a dec page and a bill from the insurance company. The second most common response was 'we send a thank you card in the mail'.