Insurance Agency Website and Digital Marketing Blog

We blogged a while ago about promotional opportunities missed when we don't leverage all the communication channels available to us for getting the word out about our agency brand. All too often the same thing happens when we decide to take advantage of that new commercial insurance program one of our carriers just rolled out. All that enhanced and specialized coverage for a business class like tree trimmers, accountants, contractors, day care providers or municipalities doesn't help your insurance agency bottom line until you get and convert leads.

There are many, many opportunities each year to promote your insurance agency, build your brand message and increase brand awareness. What are some of those opportunities?

Is your insurance agency Millennial Ready? The Millennial generation now includes many consuming adults in their 20s and 30s, they are the first digital generation, they don't value the same things their parents did, and they shop differently than other generations. If you want your insurance agency to be where the clients of the present and future are then it might pay to review some of your current marketing and business practices in light of what Millennials value and want.

A family member works for a large company that recently launched a new website. It looks impressive. Responsive design, motion graphics, video...it's all there. But it's destined to be a failure.

Showing up in search results is wonderful, getting leads is better. We all tend to get locked into that old page one of search results... does our insurance agency website show up there? Suppose you accomplish that. Then what? If that's the end of it, very little has been accomplished. If that page one search result appearances leads to a phone call or a form submission, then you have something.