Insurance Agency Website and Digital Marketing Blog

There are some simple, almost cost free things that insurance companies could do for their agents that would boost their online visibility. A few carriers are already doing many of these things now, but if not, here's five you may want to discuss with your marketing rep.

How many times have you asked yourself this question: "What makes my insurance agency different and better than the alternative?" How many times did the answer come back, at least in part, with something like this: "We provide superior personal service and we have choice among the insurance companies we represent." But do we really offer great service or is it just good enough to be better than the consumer's most recent dissatisfaction?

Insurance digital marketing is constantly evolving, with new tools and new competitors joining the game all the time. Google's foray into the agency business should make us all stop and think: how can we compete with a Google insurance agency? There is a way to do it.

An insurance agency marketing today needs a good website and some programs and campaigns to drive traffic to that website and generate leads. But some digital tactics may not only not work, they may move your agency backward.

Your insurance agency's NAP data - name address and phone - is central to how customers and others locate and contact your agency. Today your NAP data also includes your website address, even though the W isn't part of the shorthand acronym.