Insurance Agency Website and Digital Marketing Blog

An insurance agency marketing today needs a good website and some programs and campaigns to drive traffic to that website and generate leads. But some digital tactics may not only not work, they may move your agency backward.

Your insurance agency's NAP data - name address and phone - is central to how customers and others locate and contact your agency. Today your NAP data also includes your website address, even though the W isn't part of the shorthand acronym.

You wouldn't have a carpenter fix a plumbing problem. Assigning responsibility for insurance agency website to the IT person is the same thing.

Most insurance agencies are local businesses and have a role, big or small, noticeable or impactful, in the communities where they do business. That rol is part of the agency brand.

The most difficult part of posting to blogs or social media or writing emails is coming up with content. Let your insurance expertise be your guide and use those channels to promote your value.