|Posted By: Confluency Solutions|Blog Home

Your insurance agency's value proposition - the answer to the question, 'why buy insurance from your agency?' - is something that's important in a variety of contexts. One of those contexts is on your website and in other places where you describe what your insurance agency does, for whom, and what makes you different and better than the alternative. When visitors land on your website home page you only have seconds to capture their attention and keep them there or get them to take the next step. This short video gives you a few ideas for how to make that happen.

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