The Advantages of Outsourced Ad Management for Insurance Agencies
It's an age old conundrum. You know that an ad campaign could benefit your insurance agency tremendously, but you're not really sure where to begin. You know you could outsource the responsibilities, but that involves cost and what if the agency doesn't have experience that's specific to the insurance industry? While you're weighing your options, you're losing valuable time that could be spent introducing new customers to your agency.
While your agency could technically handle the task of ad management, there's plenty of valid reasons to consider PPC advertising companies that have a specialized focus in the insurance industry. Let's look at just a few of the reasons why you should considering outsourcing your insurance ad campaign to a professional marketing agency.
Calculating the Real Costs of Self Management
We're just going to cut to the chase and go straight for one of the biggest motivations for not outsourcing your PPC ad campaign - money. As an insurance agent, you're already familiar with numbers and the math seems pretty simple on this one. PPC ads cost money, but they're supposed to produce an impressive return on investment. Outsourcing your ad management will only cut into that profit.
Plus, you've read plenty of blogs about building pay per click strategies and you feel confident that it can be handled in house, so why invest in outside talent?
It's true that a marketing agency costs money, as does a successful PPC strategy. What you also need to factor into the cost is the money that you're potentially losing by not outsourcing your ad management. For example, even if you have the capabilities to manage your PPC campaign in house, how is that going to impact your agency's daily operations? Effective PPC management is time intensive and this can take energy away from other important elements of running your insurance agency.
Second, when it comes to paid ads, experience produces better results. There's a lot of trial and error, constant monitoring and testing that goes into building a campaign that produces a worthwhile return on your investment. Without this experience on your side, your ad campaign likely won't reach the level of success that your insurance agency is worthy of.
Search Ads Vs Display Ads
As an insurance agent, it's your job to know insurance inside and out. Marketing isn't necessarily your forte, nor should it be. Just like there's more to running an insurance agency than most people realize, there's also a ton of details and decisions that go into an effective paid ad campaign. For instance, the difference between search and display ads and how to leverage each in your strategy.
Search ads are paid ads that appear in search engine results. They blend in rather innocuously, but receive a high volume of clicks from search engine users. Display ads on the other hand are more disruptive. They appear on platforms where your audience might not be expecting to see an ad from your agency. Display ads work because they're visually stimulating, uber targeted and build brand visibility. Analytics from display ads also provide an incredible amount of information about your audience.
So, which is best for your agency? Well, this depends on a lot of factors and there is no single answer. An experienced digital insurance marketing agency will know which format will produce the results you're looking for and also how to best leverage information from the analytics that are provided.
Understanding How PPC and Web Design Are Interconnected
A successful ad campaign involves a lot more than a great ad that captures attention. What happens after a potential customer clicks on your ad is equally important as the PPC ad itself. If you've done it right, your PPC ad will lead the consumer straight to a landing page that has been designed to generate leads and conversions.
This is one area where practically every insurance agency that attempts to manage their ad campaign on their own will fall flat. Not only do you need dedicated landing pages, but this is also the perfect time to look at your website, measure its performance and optimize it for success. A professional marketing agency that also knows everything about insurance website design can boost results across the board.
Access to Tools
There's a lot that goes into successful ad management, but luck has nothing to do with it. Even a seasoned marketing professional that could create a PPC ad with their eyes closed will tell you that a PPC campaign is no place for guesswork. Instead, an ad management professional will approach building, maintaining and growing your PPC campaign while being armed with an arsenal of key marketing tools.
In fact, your chances of building a successful campaign without these tools are pretty slim. By tools, we're referring to programs that help with elements of PPC like competitor analysis, bid management and overall ad optimization.
Some of these tools are free, but many of them cost money. Additionally, some of them are easy to learn, while others have a steep learning curve. Without knowledge and experience using these tools, it can be difficult to determine where to invest your time and money. By outsourcing your ad management, you're eliminating the time and stress of sorting all of this out on your own.
Leaving It in Someone Else's Hands
Perhaps the biggest perk of outsourcing your ad management is that you don't have to stress about it. A reputable ad management agency will do all the work and guarantee the results. Is there really anything better than guaranteed success for your insurance agency without the headache of handling it all yourself?
If you're ready to see a steady stream of new customers for your agency, then it's time to contact a full service digital marketing agency with a focus on the insurance industry. We're here to take the reins and guide your insurance agency towards success. Contact Confluency Solutions to learn more about professional marketing services.