Is Your Insurance Agency Website Really Getting SEO? Know the Different Types of SEO

Most insurance agency websites come with some form of SEO, but did you know that there are different kinds of search engine optimization (SEO)? It's important to know the difference between them and to set your expectations for results accordingly.

Technical SEO:

Technical SEO is the process of making sure that your website is technically sound and that it meets the requirements of search engines. This is an important part of any SEO strategy, but it's not as flashy as organic SEO. This is the most common kind of SEO offered to insurance agency website hosting companies and it really is table stakes for showing up in search results.

Local SEO:

This isn't website SEO, per se, since 7 of the 8 factors influencing are not on your website. Most insurance agencies haven't optimized for local search, and because of that, local SEO is low hanging fruit for lead generation

Organic SEO:

Organic SEO is the process of optimizing your website so that it ranks higher in the search results for relevant keywords. This is what most people think of when they hear the term 'SEO' but it's not the kind of SEO most insurance agency websites are getting.. It can take time and effort to see results with organic SEO.

Paid SEO:

Paid SEO, also known as pay-per-click (PPC) advertising, is the process of buying ads that appear in the search results. This can be a quick and effective way to get traffic to your website, but it can also be expensive. It isn't really a type of SEO but we have seen website hosting and marketing companies use this tactic in the early stages of a website launch to 'prove' 'SEO' results.

Which Type of SEO Is Right for Your Insurance Agency?

The type of SEO that's right for your insurance agency will depend on your budget, your goals, and the amount of time you have to invest.

In this video, we'll discuss the different types of SEO so you have a better understanding of what your insurance agency is getting now and what you might need in the future.

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