Do You Want Your Insurance Agency to Show Up on Page One of Search Results?

The local pack is the answer.

According to a study by Moz, the local pack appears for about 75% of all local searches. This means that if you want your business to be seen by potential customers, it's important to make sure that you're optimized for local search.

The local pack, sometimes called the three-pack or snack pack, is a feature that appears at the top of Google's search results page for local searches. It typically includes three businesses that are relevant to the search query, along with their contact information, address, and website.

The local pack is indispensable for insurance agencies who want to get their name and information in front of potential customers, and it can be a great way to drive traffic to your website or office.

What Kind of Search Queries Will Result in Local Pack SERP Display?

The local pack will appear for a variety of local searches, but some of the most common include:

• [insurance agent near me]
• [car insurance near me]
• [home insurance near me]
• [life insurance near me]
• [health insurance near me]

*We should note here that Google users don't need to include the phrase, ‘near me'. In the absence of that phrase or a specific geographic identifier like a city name, Google will assume your location from your computer's IP address or, if you are using a phone, GPS will provide that information.

In addition to these common searches, the local pack can also appear for more specific searches, such as:

• [cheap car insurance near me]
• [best life insurance near me]
• [health insurance for seniors near me]
• [insurance for small businesses near me]

What Does an Insurance Agency Need to Do to Show Up in the Local Pack?

There are a few things that a local insurance agency can do to improve its chances of showing up in the local pack. These include:

• Claim your Google My Business listing. If you don't have a Google My Business listing, you're missing out on a valuable opportunity to get your business in front of potential customers. Google My Business listings include your business name, address, phone number, website, and hours of operation. They also allow you to add photos and videos of your business, and to respond to customer reviews.
• Complete your Google My Business profile. When you claim your Google My Business listing, be sure to complete your profile as fully as possible. This includes adding your business name, address, phone number, website, hours of operation, and categories. You should also add photos and videos of your business, and encourage your customers to leave reviews.
• Optimize your website for local search. In addition to your Google My Business listing, you should also optimize your website for local search. This means including your business name, address, and phone number on your website, as well as using relevant keywords and phrases throughout your content. You should also create a Google My Business NAP (name, address, and phone number) citation for your business, which is a listing of your business's NAP information on other websites.
• Get positive reviews. Positive reviews are a great way to improve your local search ranking. Encourage your customers to leave reviews for your business on Google My Business, Yelp, and other review sites, but especially on Google.
• Get involved in your community. Get involved in your community by attending local events, sponsoring local organizations, and donating to local charities. This will help you build relationships with potential customers and it will likely earn you back links from local business websites which will improve your local search ranking.

By following these tips, you can improve your chances of showing up in the local pack and getting your business in front of potential customers.

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Here are some additional tips for local insurance agents:

• Use relevant keywords and phrases in your website content and on your social media pages.
• Create a blog and write informative articles about insurance topics.
• Offer free consultations or estimate services.
• Advertise your business in local newspapers and magazines.
• Partner with other local businesses to offer discounts or promotions.
• Attend industry events and network with other insurance agents.

By following these tips, you can improve your visibility and reach more potential customers.