Google Reviews: The Foundation for Search Lead Generation

Acquiring - and managing - Google reviews is a key element in search optimization for local insurance agencies. Reviews are also the lynchpin for engagement beyond showing up in search results. Put another way, you won't get many leads unless your insurance agency has Google reviews. Today, many of your competitors have caught on to the importance review and some of them have literally hundreds of reviews. If your agency is just getting started, or if your attempts at getting reviews has been tepid and on-again-off-again, not to worry. You don't need hundreds of reviews to compete in search and compete for leads.

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