Video Marketing in Your Insurance Agency's Mix

We're going to break down video marketing, what it is, how your insurance agency can put it to work, over several videos and blog posts.

But let's start with why would you even consider video as a marketing element for your agency?

• SEO: 28% of Google search results include video
  YouTube is the 2nd biggest search engine after Google.
• Email: Higher click-through rates, starting at 19% higher
  68% of people prefer to learn about a product or service via video vs. text.
• Social: Video results in 1,200% more shares than text and image alone
  62% of users report increased interest in a product or service after watching a YouTube video.

There's more, a lot more, but you get the idea.

In order for any marketing initiative to work for most insurance agencies they have to be easy to implement... and produce measurable results. Video marketing can be easy and it definitely will produce results.

We'll talk about that and in subsequent videos and blog posts we'll highlight:

• Video email benefits and best practices
• Video testimonials
• Easy video topics
• Video in social media
• Leveraging YouTube

Video marketing is a powerful tool that can help insurance agencies of all sizes reach their target audience and achieve their marketing goals. In this video/blog series, we'll explore the basics of video marketing, including how to create engaging videos, where to distribute your videos, and how to measure your results.

We'll also share more data along the way that shows why video marketing is one of the most impactful marketing tactics you can use. Meanwhile, here's a couple more data points that make our case:

• 81% of consumers watch online videos
• Videos can increase website traffic by 66%
• 70% of consumers say that they've been influenced by a video ad to make a purchase
• Videos can increase brand awareness by 97%

Stay tuned!